by Jaime Davis

The first thing I learned in film school had to do with movie marketing. When you buy a ticket to watch a film, you’re really buying in to the poster and trailer and other marketing biz baz, not the movie itself. Because, duh, when you buy that ticket, you haven’t seen that movie yet. It could totally suck! The marketing game (i.e. posters, trailers, behind the scenes featurettes) sold you, son. I learned this in the late 90s, before YouTube and the internets and all that, when you couldn’t watch movie trailers for days and days on end (which I’ve been known to do). So instead, in class, we focused on movie posters, or one-sheets. A one-sheet features the heart of a film’s story, told mostly in visual form, condensed into one page. It’s like the soul of the movie you guys. Yeah I know that’s major cheeseball, but it’s truth.