by Ira W. Marine, @Fulltimehorrorjunkie

The Shot on Video (or SOV) movement is a weird thing to return to. It’s bizarre to look at what is, essentially, a homemade film as a motion picture experience, but that’s what any SOV film expects you to do. In the 80’s, when distribution was becoming increasingly easy, the market was booming with independent, foreign, and niche films. Production companies like Full Moon and Troma were making most of their money by focusing a lot of attention on video rental stores, knowing that sometimes all it took to get some money in their hands was a cool cover on a cheap movie.