by Judson Cade Pedigo

Movies aren’t a big deal anymore. I’m sorry you had to read it here and I’m sorry I had to say it but it’s true. Back in the day, when a movie was released it was an event but now the business model seems to be to throw Chris Pratt in front of the cameras, hope it makes that opening weekend bank, and then dump it into the internet streams where people can watch it while waiting at the doctor’s office or getting their oil changed. Wash. Rinse. Repeat. Yeah movies, no big deal. Time was you could tell if a movie was going to be a hit based solely on its fast food promotional drink cups. (Case in point, the summer of ‘93 I doubled down hard on Last Action Hero over Jurassic Park. It was about a kid who could go into the movies! If only I had listened to the cups. The Jurassic drinks were gorgeous while the Action offerings had the effect of making you feel like a drunk trying to decipher a Magic Eye poster. Magic ticket my ass, McBain).