Part 1: March - June, 2017
by Hunter Bush
Which do audiences enjoy more, a fresh idea or something familiar? Someone with a head for box office figures could probably make a decent case either way. Regardless, it seems like every time I go see a major release movie, the majority of trailers are for remakes, adaptations or, more and more frequently, ‘Long Gap’ sequels. This past week I saw The LEGO Batman Movie which had seven trailers preceding it. Two were regular sequels (Cars 3 & Despicable Me 3), two were adaptations (Power Rangers & Valerian and the City of a Thousand Planets), two were inspired by some outside phenomena (The LEGO Ninjago Movie / toys & The Emoji Movie / emojis), leaving only one as an apparently original idea. That film? The Boss Baby.
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